Friday, 17 October 2014

Task 5 part b - distribution

The successful companies use a wide range of distribution methods to reach a larger audience which will make them more money. The publisher is a company (such as IPC) that publishes magazines using various methods. The most modern publishing method is online publishing and this has become popular. These days everyone has access to technology and it is easier for companies to publish online. It is also cheaper for them to publish online as they do not need to print out and this saves on cost. These are under the branch E-zines. The audience can view these on many pieces of technology and they can view the magazine by using the mouse and flicking through pages or they can view videos. This makes the audience more active and will keep them interested and entertained by what they are looking at. They can also download apps on tablets and phones; these apps allow the audience to keep tuned in with more news about the magazines. Another distribution method is postal subscription. This is when a customer subscribes to a monthly or weekly issue. This method is favoured by publishers because copies cannot be wasted as they have already been paid for and they know how many copies to print. Another tradition method is sales or return. If magazines are not sold, they will be returned to the publisher, this way the publisher will make losses as money would have been spent on printing and deliveries. Direct distribution is when free magazines are given out to the public therefore the publisher will have to make money through adverts and other sources of income. One negative is that the audience is smaller which means not a lot of people will receive the magazine. Music magazines use social networking such as twitter and Facebook to boost popularity and sales. On these sites they will advertise their articles and all the positives about their magazine.

Wednesday, 15 October 2014

audience feedback


1) What do you like about my magazine?
2) How could I improve?
3) What do you think of the colour scheme?
4) What do you think of the layout?

Sunday, 12 October 2014

front cover of a college magazine - analysis

The masthead is the biggest font on this college magazine front cover and this conforms to the norm. The masthead stands out from the background as the font colour is a pale blue while the background is navy blue and the two colours contrast. The main model image relates to the target audience as the model is a similar age to the audience. He is using direct mode of address to make a connection with his audience and psychologically they will feel like he is looking at them. The chain he is wearing shows his youth and the stubble shows a subversive side to him. The second largest font is the cover line. There is anchorage as the message backs up the image; it says “Mike Posner is cooler than you” this picture shows this as he is laid back and smiling. The jewellery and clothing further back this up as it makes him look “cool”. The teasers will attract the reader as they are very unusual and the stories seem interesting. This editor has stuck to a 3 colour scheme of blue, orange and black. The font is also well sized and formal. These things give the front cover a neat and immaculate look.

Thursday, 2 October 2014

photoshop notes

Photoshop notes
·         Control + and control - : zoom in and zoom out
·         Layers: double click layer then press ok to unlock. Click layer that you want to move.
·         Control T: transform or re-size. Keep finger on shift key. Then click the square tool and click apply.
·         If you want text or image on top of something, move layer above.
·         Colour overlay: choose font colour
Make each word a different layer so you can vary spacing and size.

Tuesday, 30 September 2014

Vibe contents page - Ciara


There is the big ‘V’ outlined in white in the background; this is there to represent the company: Vibe. Ciara’s legs are also shaped in a ‘V’ shape and this is because she is the main model image and is representing the company in this issue. She has a direct gaze and this makes the emotions more personal as the audience feel like she is looking right at them. She has a promiscuous pose; this will attract both males and females. The males will be attracted by the figure and looks whereas the females will be impressed by how she looks and may be inspired by her appearance. She is wearing jewels around her neck and arm; this puts across that she is wealthy and classy; this also means that the magazine is for classy as she represents the magazine.

 ‘Contents’ is written in an abstract and unique way as this attracts the reader and differs from vibes competitors. “Contents” is written in white whereas the background is dark grey/black to make it stand out. The contents are separated into two parts to make it easier for the reader to find which section they are interested in. There are also subheadings and page numbers so that the reader will be able to find the area they want without searching for it. In addition, there is information about the article. Some words have been written in bold to highlight their importance and the reader can skim through the information and take in the important details.
The background is plain and it complements Ciara’s glow which makes her stand out.