XXL front cover - Jay-z

This XXL magazine cover is aimed at a wide range of people, it is advertised to people that are enjoyed in hip-hop as it says hip-hop in bold writing. It is aimed at both males and females as both genders can enjoy his music and this front cover appeals to both. The largest font is the masthead. The XXL masthead is universally recognised and this is the main selling point as it is a well-known magazine. The XXL masthead is always in white with a red box behind it and they keep it the same as it is their main selling point; people trust this magazine to entertain them and the audience knows it is a good magazine therefore they will buy it. The main model image is Jay-Z and he is an extremely famous and successful artist. He will boost their sales as more people would like to know about somebody that is famous rather than someone unknown. He is wearing all black and this shows that he has a dark side about him. Black connotes authority and power and they have clearly done this to make him seem overpowering. The sunglasses are also black and it connotes that he has a dark personality and also shows he has a good fashion sense to appeal the younger audience. They are showing him to be taller than skyscrapers; this connotes how much power he has. The second largest font on the cover is the main cover line. The main cover line also backs up the image; this is known as anchorage, as they are asking if he is bigger than hip hop, they have made him bigger than buildings so they are showing he is better than everyone else in hip hop. The background (buildings and sky) have been made lighter to make Jay-Z stand out as he is the main model image. The camera shot is looking up at him and this makes him seem more supreme and dominant. They have used a formal font to make the magazine seem more professional and easier to read. People are more likely to buy a magazine when it is simple but also informative/entertaining. The colour scheme is also simple as they have used 3 main colours; black, light grey and red.