evaluation question 1 draft

I named my magazine Tempo and this was to apply my magazine to the genre which is rap. I challenged the norm by using a white female on my front cover and double page spread. One convention of rap magazines are black men and I have challenged this to make my magazine stand out and give the target audience something different to look at. This is my unique selling point, for this issue as it is different from other magazines and my target audience will be interested in it as they have not seen it before. I have used black, red and white for my colour scheme and this colour scheme is usually used for magazines that focus on rap. My masthead is the biggest font on the page as this is usually done on magazines to attract the audience because the masthead is universally recognised. In most magazines of this genre (rap) the main model is looking at the camera and this is called direct mode of address; this is done to highlight her facial expression. I have used anchorage as the model has a confident pose and the quote is confident and egotistical. I have noticed that most magazines use a skyline which shows additional information that will feature in the magazine. Psychological pricing was used to make the buyer think it is cheaper than it actually is; my case studies showed this. I have used a convention, formal to make the cover look neat and presentable. On my contents page I have used codes and conventions as the pictures relate to rap. In the image on the left; the model is wearing a baseball cap and this is what most rappers wear. The image in the middle; the model is wearing baggy top and a baseball snapback backwards and this is conventional as my research shows many rap artists wear similar clothing. The clothing the models are wearing on the contents page match my colour scheme. The regulars and features are split up but on one side of the page; this is what most magazines do as it gives it a neat, uncluttered appearance.