front cover of a college magazine - analysis

The masthead is the biggest font on this college magazine front cover and this conforms to the norm. The masthead stands out from the background as the font colour is a pale blue while the background is navy blue and the two colours contrast. The main model image relates to the target audience as the model is a similar age to the audience. He is using direct mode of address to make a connection with his audience and psychologically they will feel like he is looking at them. The chain he is wearing shows his youth and the stubble shows a subversive side to him. The second largest font is the cover line. There is anchorage as the message backs up the image; it says “Mike Posner is cooler than you” this picture shows this as he is laid back and smiling. The jewellery and clothing further back this up as it makes him look “cool”. The teasers will attract the reader as they are very unusual and the stories seem interesting. This editor has stuck to a 3 colour scheme of blue, orange and black. The font is also well sized and formal. These things give the front cover a neat and immaculate look.