Task 5 part b - distribution

The successful companies use a wide range of distribution methods to reach a larger audience which will make them more money. The publisher is a company (such as IPC) that publishes magazines using various methods. The most modern publishing method is online publishing and this has become popular. These days everyone has access to technology and it is easier for companies to publish online. It is also cheaper for them to publish online as they do not need to print out and this saves on cost. These are under the branch E-zines. The audience can view these on many pieces of technology and they can view the magazine by using the mouse and flicking through pages or they can view videos. This makes the audience more active and will keep them interested and entertained by what they are looking at. They can also download apps on tablets and phones; these apps allow the audience to keep tuned in with more news about the magazines. Another distribution method is postal subscription. This is when a customer subscribes to a monthly or weekly issue. This method is favoured by publishers because copies cannot be wasted as they have already been paid for and they know how many copies to print. Another tradition method is sales or return. If magazines are not sold, they will be returned to the publisher, this way the publisher will make losses as money would have been spent on printing and deliveries. Direct distribution is when free magazines are given out to the public therefore the publisher will have to make money through adverts and other sources of income. One negative is that the audience is smaller which means not a lot of people will receive the magazine. Music magazines use social networking such as twitter and Facebook to boost popularity and sales. On these sites they will advertise their articles and all the positives about their magazine.